while the word-craft team works wonders,
you can get your time back and have your social presence continue to grow
CEO and Founder, Ingrid Deon, started word-craft in October 2019 as a solopreneur after having worked at a digital marketing agency in Halifax/Toronto for 3+ years. She started the business with four clients -- a small record label, Cove Kombucha, Manulife Bank of Canada and Nestlé Canada. Because of Ingrid's expertise and passion for social media, the business started growing quite quickly. In 2020, she hired her first employee and word-craft grew to a team of two. In 2021, she hired two more employees and took on dozens of new clients.
Today, word-craft is a team of six talented women who work with 35+ clients both locally and nationally.
meet your word-craft team
meet your word-craft team
ingrid deon
founder and ceo of word-craft, inc.
What is it they say? Do what you love and you'll never work another day in your life? Sure, it's a cheesy quote but it accurately describes how much I love diving into a social media strategy and figuring out exactly how my client can reach their ideal customer and increase engagement on social media. It just doesn't feel like work to me. It's fun!
So, wouldn't you want someone who's obsessed with social media on your team?
Social media excites me and I want it to excite you too. There are so many ways we can use social media to promote your business and build your audience. I've been working in the social media world since 2015, but I only branched off and started word-craft in 2019. And I started with two national clients -- Nestlé Canada and Manulife Bank. But you don't have to be a heavy hitter to work with us! We also work with smaller businesses all over Canada.
erin nickerson
Erin joined the word-craft team in September 2023. She graduated from the Office Administration course at NSCC Burridge Campus in Yarmouth, NS in 2018. She has been working in the administrative field for the past five years at a not for profit organization in the community.
Erin is the Operations Manager at word-craft. She loves to organize and work with numbers and spreadsheets. She joined the team to help implement processes and policies, and to help make the company work more efficiently. In her spare time, she enjoys spending time with family and friends, along with her two ginger cats.
operations manager
courtney amirault
social media manager
Courtney joined the word-craft team as Social Media Manager in March 2021 after a successful career in news and broadcasting. She loves all things community management and the challenge of crafting copy that sparks conversation.
In her spare time, she enjoys cooking, playing (vintage) video games, getting Lucy the dog all riled up and spending obscene amounts of time on reddit.
erin cusack
social media specialist
Erin Cusack is the Social Media Coordinator at word craft. She is responsible for content creation and day-to-day social media management. Throughout her years with word craft, she has balanced being a key team player while completing her university education in Ontario, Canada.
Erin's passion is assisting clients in creating a brand that will help their companies thrive, and
she's learned how essential good communication skills are to the success of any organization.
hannah szypulski
photographer & designer
Hannah has been the photographer/designer at word-craft since 2022. She has a background in multiple visual arts such as painting, illustration and goldsmithing. She loves making products aesthetically stand out on social media, taking great attention to detail to create something beautiful.
Hannah is originally from Germany and has called Nova Scotia her home since 2019. Besides having a passion for all things creative, she loves travelling, cooking and gardening.
administrative assistant
danielle surette
Danielle has been with word-craft since the spring of 2022. She graduated from the 2019 Office Administration Class at NSCC Burridge Campus in Yarmouth, NS. Danielle has a passion for female entrepreneurship as well as women in business.
When she is not in the office, Danielle enjoys spending time with her family, going for boat rides to the Tusket Islands, cooking and staying active by going to the gym.