speaking of social media...

book Ingrid for your next event, webinar, conference or class

take the guesswork out of social media

known for teaching successful social media strategies in a “you-got-this” manner, Ingrid approaches speaking engagements as a chance to deliver relevant, actionable steps you can use immediately in your business.

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speaking topics

how to find and engage your target audience
not all social media platforms are created equal and you don’t have to post on all of them to be successful. Ingrid Deon from word-craft will help you identify your target audience, figure out which social media platforms your business should use and what to post to keep them engaged.
3 key takeaways:
- identify your target audience
- get clear on what kind of content performs best on each social media and which demographics use each social media platform
- get tips on what kind of content to create
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how to plan your social media posts in advance
you know you should be posting on social media, but you don’t know what to post, right? Join Ingrid Deon from word-craft for a workshop where you’ll learn her easy-to-follow social media content planning system. you’ll learn how to create content pillars to keep you organized and focused, how to map out your social media posts and schedule them so you don’t have to keep worrying about what you’ll post next.
3 key takeaways:
- learn how to divide your social media content into 4 to 7 content pillars (themes)
- make a list of dozens of social media post ideas that fall under each content pillar
- schedule your social media posts in advance
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how to get more comments, likes, clicks and shares
Social media isn’t just about posting consistently about your company, it’s about making meaningful connections and sparking conversations with your customers. You could cross your fingers and hope that people engage with your posts, or you could have a strategy that’s guaranteed to boost your company’s impact on social media. Ingrid Deon from word-craft will give you loads of tips on how to create social media content that racks up plenty of comments, likes, clicks and shares.
3 key takeaways:
- how to measure social media engagement
- how to increase engagement with clear calls to action
- how to create valuable and shareable content
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convert dissatisfied customers into loyal fans
with thousands of customers connected to your social media accounts, negative comments are unavoidable. whether it’s a dissatisfied customer or the victim of a misunderstanding, how you handle the customer complaints largely determines your online credibility. in this webinar, you’ll learn how to look at negative comments as an opportunity to convert dissatisfied customers into loyal fans.
3 key takeaways:
- how to continually monitor social media for complaints and respond quickly
- how to avoid the complaint snowball effect
- how to resolve the issue so that everyone’s happy
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skyrocket your engagement while being compliant
did you know that the “tag and share” contests you see all over social media actually go against Facebook and Instagram’s promotion guidelines? instead, learn how to run a comment-based contest that racks up loads of engagement and provides your company with some free market research at the same time.
3 key takeaways:
- how to select the right question that generates the most comments
- how to make winner selection both random and easy 
- how to be compliant with Facebook and Instagram’s promotion guidelines
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kind words about our workshops

“Ingrid connected with the audience and created a following, delivering three well attended webinars for our series over the past year. In each webinar, 100% of participants who shared feedback responded that they probably or definitely would use the information presented. In the most recent webinar on Creating Content to Engage Customers on Social Media, 100% of survey respondents were very satisfied with the webinar.”

“I have worked with Ingrid Deon of word-craft inc. for the past several months to offer webinars and training opportunities to clients of CBDC Yarmouth and small business owners in the community. Ingrid’s webinars are informative and leave participants feeling inspired with new ideas to gain and retain customers. Ingrid provides real life examples from her experiences with the strategies she is introducing to participants. I highly recommend Ingrid Deon for the opportunity to host a webinar for your organization.”

word-craft is a social media marketing agency headquartered in Yarmouth, Nova Scotia. word-craft specializes in organic social media strategy, content creation and community management for consumer packaged goods (CPG) companies. CEO and Founder, Ingrid Deon, started word-craft in October 2019 as a solopreneur after having worked at a digital marketing agency in Halifax/Toronto for 3+ years. She started the business with four clients -- a small record label, Cove Kombucha, Manulife Bank of Canada and Nestlé Canada. Because of Ingrid's expertise and passion for social media, the business started growing quite quickly.

In 2020, she hired her first employee and word-craft grew to a team of two. In 2021, she hired two more employees and took on dozens of new clients. Today, word-craft is a team of six talented women who work with 20 clients both locally and nationally. The company continues to grow rapidly but still works with local clients such as Bêche Nutraceutical, D'Eon Oyster Co and the Red Cap Restaurant and Motel. Ingrid is adamant about hiring local talent and giving opportunities to people in the Yarmouth area to work in a world-class digital marketing agency.